Four Things You Should Unlearn From Media Training

Media training has become almost standard for people who get to a certain level of a largish organisation — be it a corporation, a government, or an NGO.

It’s virtually an autopilot decision. “She should go do some media training.” “Have you done any media training?” And, folks dutifully march off to be instructed — usually by some washed-up journo or PR hack who deploys some scare tactics and embarrassing video footage that’s meant to bring a big shot down a few pegs.